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CHAITANYA NANDIGAM
CEO of Emblix Solutions
The trainer Chaitanya Nandigam is a CEO of a digital marketing agency with 50+
employees and 500+ clients from past 12 years, he will explain with all case studies,
live examples and current scenarios. Practical classes will be taken.
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21 k+ Followers and counting!
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Our success is not only measured by the knowledge and skills we share but also by the success of our students. Here are some inspiring stories from our digital marketing course alumni who have achieved remarkable milestones in their careers:
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What You Will Learn in Our Digital Marketing Course?
Our Advanced Digital Marketing Course in Hyderabad covers 40+ modules, including: Introduction to Digital Marketing
What is Marketing?
- How do we do Marketing?
- What is Digital Marketing?
- Benefits of Digital marketing
- Digital marketing platforms
- Traditional Vs. Digital Marketing
TOFU, MOFU, BOFU
- Defining Marketing Goals
- Latest Digital marketing trends
- Case studies of Digital Campaigns
Introduction to Search Engine
Fundamentals of SEO- How does the search engine work?
- Components of Search Engines
- Google Algorithms
- Google Results Page
- Major & Minor Algorithm Updates
- Panda, Penguin, Rank Brain, Medic, Core Update 2020
- Recent Changes in Search Algorithms
Fundamentals of SEOWebsite Designing with WordPress
- What is a Website?
- What is Domain Name
- Types of Domains
- Domain name suggestions
- Register a Domain Name
- Web Hosting Concepts
- Types of Websites
- What is WordPress
- Benefits of using WP
- WordPress Installation
- Admin Interface Basics
- Default Settings in WP
- Types of Themes
- Theme Settings and Customization
- Managing Themes
- Content management in WP
- Pages and Sub Pages
- Custom Content Types
- Adding a menu to the website
- Plugins and Widgets
- Using Plugins in Site
- Adding widgets to the website
- The Best Plugins in WP
- Practical WordPress Project Example
Keyword Research & Competition Analysis
- Introduction to Keyword Research
- Types of Keywords
- Keyword Research Methodology
Business Analysis
- Product/Services Categorization
- Google Keyword Planner Tool
- In-depth Analysis with Keyword Planner
- Other Keyword Tools
- Competition Analysis
- Manual Competition Analysis
- Finalizing the Keywords
Introduction to SEO & On-Page SEO
- Introduction to On page
- On page Analysis Methodology
- Fundamental On-page
- Domain name in SEO
- Importance of HTTPS
- URL Optimization
- Title Tag Optimization
- Meta Tags Optimization
- Content Optimization
- Heading optimization
- Internal Links
- Image Optimization
- Social Signals & Footer
Technical SEO
- Website Speed Optimization
- Speed Analysis Tools
- Sitemaps Generation
- Robots.txt File
- URL Redirecting Techniques
- Canonical Links
- Schema Mark-up
- Rich Snippets
- New Updates in On page
Off Page Optimization (Link Building)
- Introduction to Off page (Link Building)
- Link Building Guidelines
- Types of Backlinks
- Link Analysis Tools
- Directory Submissions
- Local Business Submission
- Classified Posting
- Q & A Backlinks
- Blogging & Blog Comments
- Guest Blogging
- Press Release
- Document Sharing
- Other Advanced Strategies
Google Search Console
- What is Search Console
- Features of Search Console
- Site Verification Process
- Location Targeting
- Search Performance Tool
- Link Analysis Tool
- Manual Actions
- Sitemaps Tool
- Fetch as Google Tool
- Crawl Errors Analysis
- The Latest updates in Search Console
Local SEO
- Importance of Local SEO
- Submission to Google My Business
- Optimizing the GMB Profile
- Local SEO Ranking Signals
- Local SEO Negative Signals
- Citations and Local Submissions
- Google My Business Analytics
Reports Analysis
- Google Analytics Reports
- Search Console Reports
- Website Position Analysis
- Website Monthly Reports
- Backlinks Reports
- Paid Tools for monitoring
Keyword Research & Competition Analysis
- Introduction to Keyword Research
- Types of Keywords
- Keyword Research Methodology
Business Analysis
- Product/Services Categorization
- Google Keyword Planner Tool
- In-depth Analysis with Keyword Planner
- Other Keyword Tools
- Competition Analysis
- Manual Competition Analysis
- Finalizing the Keywords
Introduction to SEO & On-Page SEO
- Introduction to On page
- On page Analysis Methodology
- Fundamental On-page
- Domain name in SEO
- Importance of HTTPS
- URL Optimization
- Title Tag Optimization
- Meta Tags Optimization
- Content Optimization
- Heading optimization
- Internal Links
- Image Optimization
- Social Signals & Footer
Technical SEO
- Website Speed Optimization
- Speed Analysis Tools
- Sitemaps Generation
- Robots.txt File
- URL Redirecting Techniques
- Canonical Links
- Schema Mark-up
- Rich Snippets
- New Updates in On page
Off Page Optimization (Link Building)
- Introduction to Off page (Link Building)
- Link Building Guidelines
- Types of Backlinks
- Link Analysis Tools
- Directory Submissions
- Local Business Submission
- Classified Posting
- Q & A Backlinks
- Blogging & Blog Comments
- Guest Blogging
- Press Release
- Document Sharing
- Other Advanced Strategies
Google Search Console
- What is Search Console
- Features of Search Console
- Site Verification Process
- Location Targeting
- Search Performance Tool
- Link Analysis Tool
- Manual Actions
- Sitemaps Tool
- Fetch as Google Tool
- Crawl Errors Analysis
- The Latest updates in Search Console
Google Ads & Search Ads Advertising
- Introduction to Google Advertising
- Google Ads Account setup
- Account Structure
- Campaign Settings
- Ad Group setup
- Keyword Match Types
- Keyword Research Tools
- Ad Formats & Guidelines
- Ad Extensions
- Understanding Ad Auction
- What is Quality Score
- Factors to improve Quality Score
- Actual CPC Calculation
- Types of CPC’s
- Bidding strategies
- What is Conversion?
- Implementing conversion tracking
- Calculating ROI
- Segments and Filters
- Search Terms and Ad Auctions
- Customization Tools
- Generating Reports
Display Ads
- What is Display Advertising
- How Display Ads Works
- Creating a Display Campaign
- Bidding Strategies
- Targeting Option in Display Network
- Exclusion options
- Ad Formats and Sizes
- Conversion Tracking
- Display campaign reporting
YouTube Ads (Video Marketing)
Importance of Video Marketing
Types of YouTube Ads
Location Targeting
Bidding Strategies
Automatic Targeting
Ad groups Setup
Targeting Options in Video Ads
Types of Ad Formats
Ads Cost Options
Measuring the Results of Campaign
Conversion Tracking
What is Shopping Campaign
- Google Merchant Center account
- Creating Business Store
- Types of Product Feeds
- Product Feed Properties
- Dynamic Product Feeds
- Creating a Shopping Campaign
- Defining Product Groups
- Monitoring Campaign
- Reports of Shopping Campaign
Remarketing Campaign
- What is Remarketing?
- Benefits of Remarketing Strategy
- Types of Remarketing Audience
- Building Remarketing List
- Building Custom Audience List
- Creating Remarketing Campaign
- Remarketing Ads Design
- Dynamic Ads
- Remarketing Lists for Search Ads (RLSA)
Google Analytics Reports
- Introduction to Analytics
- Implementing Analytics Code
- Setup of Conversion Tracking Code
- Types of Reports
- Audience Reports
- Acquisition Reports
- Behaviour Reports
- Conversions Reports
- Google Tag Manager
Introduction to SMM
- What is Social Media?
- Benefits of using SMM
- Social Media Statistics
- Goals of Social Media Marketing
Facebook Marketing
- Types of Facebook Account
- Personal Account Setup
- Facebook business page setup
- Types of Business pages
- Cover Photo/Video Design
- Page Settings & Options
- How to Increase Facebook Likes?
- Facebook Content Strategy
- Types of Posts and Statistics
- Examples of Creative Posts
- Designing FB Posts
- User engagement metrics
- Facebook Insights
- Facebook Groups
- Facebook Apps
Instagram Marketing
- What is Instagram
- Instagram statistics
- How Brands use Instagram
- Creating Instagram Account
- Types of Instagram Accounts
- Linking Instagram with Facebook
- What works in Instagram
- Types of Content (Posts & Stories)
- Post Designing Tools
- Stories & Highlights
- Importance of Hashtags
- How to use Hashtags
- Popular Tools for Instagram
- Engagement Metrics
- Instagram Analytics
X (Twitter) Marketing
- What is X (Twitter)?
- Benefits of X (Twitter)
- How brands use X (Twitter)
- Customizing the profile
- Profile Photo & Header Image
- Types of Tweets
- Content strategy for X (Twitter)
- How to increase Followers
- Post your First Tweet
- Analysis of Big Brands
- What is Hashtag?
- Hashtags and its uses
- How to use Trending #Tags?
- Tools for X (Twitter) marketing
- X (Twitter) Analytics
Meta Ads Advertising (Facebook & Instagram)
- What is Meta Ads
- Types of Objectives
- Popular Ads Campaigns
- Defining Target Audience
- Types of Targeting
- Bidding & Budget Settings
- Types of Ads
- Designing FB Ads
- Setup of Facebook Pixel
- Conversion Tracking Pixel
- Remarketing Strategy
- Reports & Analytics
Pinterest Marketing
- What is Pinterest?
- Pinterest Statistics
- How brands use Pinterest
- Creating a Pinterest Account
- Types of Accounts
- Customizing the Profile
- Pinterest Strategy
- Boards on Pinterest
- How to manage boards
- Pins and Links
- Generating Engagements
- How to use InfoGraphics
- Integrating Pinterest in Site
Quora Marketing
- What is Quora?
- Quora Statistics
- Benefits of Quora Marketing
- Top Quora Users & Brands
- Creating Quora Account (Personal/Company)
- Optimizing the Quora Profile
- Following Topics & Users
- Understanding the Quora Policies
- How to Answer the Questions
- Engaging with Users
- How to Increase Followers
- Quora KPI’s
- Quora Stats Tool
Online Reputation Management (ORM Strategies)
- What is ORM?
- Why we need ORM
- Examples of ORM
- Areas to analyse in ORM
- Search Engines
- Blogs & Websites
- Review Sites
- Complaint sites
- Social Media
- Search Engine ORM Strategy
- Autosuggestion & Related Searches
- Search Engine Results
- Image Search Results
- Blogs & Websites ORM
- Solutions for external websites
- Complaint Sites ORM
- Managing Reviews
- Popular Review Sources
- How to get Positive Reviews
- How to respond to Negative Reviews
- How to handle Fake Reviews?
Email Marketing Strategies
- What is Email Marketing?
- Importance of Email Marketing
- Popular Email Marketing Software
- Email Marketing Goals
- Introduction to Mail Chimp
- MailChimp pricing structure
- Account setup and settings
- Email marketing strategy
- Creating a Subscriber List
- Integration of Forms in Site
- Import subscribers in list
- Types of Email marketing campaigns
- Email Marketing Campaign
- What is Newsletter
- Design a Newsletter
- Analysing Reports of Campaign
Designing Tools
Canva
- What is Canva?
- Importance of Canva in Design
- Canva Free vs. Pro
- Creating a Canva Account
- Canva Interface Overview
- Types of Templates in Canva
- Designing Social Media Posts
- Creating Presentations
Designing - Infographics
Customizing Images and Graphics - Adding Text and Fonts
- Using Brand Kits
- Exporting Designs in
- Different Formats
Sharing and Collaborating on - Canva
Canva for Business and Marketing - Best Practices for Canva Designs
- Case Studies of Successful Canva Designs
Digital Marketing Tools
- Introduction to Digital Marketing Tools
- Types of Digital Marketing Tools
- Google Keyword Planner
- Ahrefs
- SEMrush
- Moz
- WordPress
- Google Search Console
- Google My Business
- Google Analytics
- Google Ads
- SEO Quake
- SEO Small
- Small SEO Tools
- GT Metrix
- Seo Site Check-up
- Yoast SEO
- Grammarly
- Meta Ads
- Canva
- Photoshop
- Mail Chimp
- Tube Buddy
- LinkedIn Sales Navigator
- ChatGPT
- Similarweb
- Screamingfrog
- PageSpeed Insights
- Choosing the right tools for your business
- Integrating tools for better results
- Best practices for using digital marketing tools
AI Tools
- What are AI Tools?
- Importance of AI in Digital Marketing
- Types of AI Tools
- AI for Content Creation
- AI for SEO Optimization
- AI for Social Media Management
- AI for Email Marketing
- AI for Ad Targeting
- Popular AI Tools (ChatGPT, Jasper, Copy.ai)
- AI for Competitor Analysis
- AI for Personalization and Automation
- AI for Predictive Analytics
- Challenges and Limitations of AI Tools
- Future Trends in AI Tools
Affiliate Marketing
- What is Affiliate Marketing?
- How Affiliate marketing works
- Types of Affiliate Networks
- Top Affiliate Marketing networks
- Affiliate marketing payment models
- How to Find Profitable Niche
- Develop your Affiliate Website/App/ Property
- Apply for Affiliate Marketing network
- Amazon Affiliate Network
- Integrating Amazon Products
- How to promote Affiliate Products
- Measuring Results on Affiliate sites
AdSense
• What is Google AdSense?
• How AdSense Works
• AdSense Account Setup
• Types of Ads in AdSense
• Ad Placement Strategies
• Content Guidelines for AdSense Approval
• AdSense Policy Violations
• Increasing AdSense Revenue
• Analyzing AdSense Reports
• AdSense and SEO Optimization
• Best Practices for AdSense Success
• Alternatives to AdSense
WhatsApp Marketing
- What is WhatsApp Marketing?
- Importance of WhatsApp in Business
- Setting Up a Business Account
- WhatsApp Business Features
- Creating Broadcast Lists
- Automated Responses and Quick Replies
- Sending Multimedia Messages
- Promoting Products and Services
- Using WhatsApp Status for Marketing
- Customer Engagement Strategies
- Measuring Campaign Success
- WhatsApp Marketing Tools and APIs
- Best Practices for WhatsApp Marketing
SMS Marketing
- What is SMS Marketing?
- Importance of SMS Marketing
- Types of SMS Campaigns
- Creating an SMS Marketing Strategy
- Personalization in SMS
- SMS Scheduling and Automation
- Compliance and Legal Guidelines
- Tracking SMS Performance
- SMS Tools and Platforms
- Measuring ROI from SMS Campaigns
- Best Practices for SMS Marketing
Photoshop
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- Introduction to Photoshop
- Benefits of using Photoshop for designing
- Photoshop interface overview
- Layers and layer management
- Tools and functions
- Selection tools
- Brush and pen tools
- Text and shape tools
- Masking and clipping
- Image editing techniques
- Color correction
- Retouching
- Background removal
- Designing social media graphics
- Creating logos and banners
- Exporting and saving files
- Photoshop keyboard shortcuts
- Best practices for Photoshop design
Voice Call Marketing
- What is Voice Call Marketing?
- Importance of Voice Call Marketing
- Types of Voice Call Campaigns
- Creating a Voice Call Script
- Automated vs Manual Calls
- Personalization in Voice Calls
- Customer Engagement through Voice Calls
- Tools for Voice Call Marketing
- Tracking and Monitoring Performance
- Compliance and Privacy Regulations
- Best Practices for Voice Call Marketing
Practicals on Course
- Importance of Practical Training
- Hands-on SEO Projects
- Creating a WordPress Website
- Running Google Ad Campaigns
- Designing Social Media Posts
- Setting Up Email Marketing Campaigns
- Conducting Competitor Analysis
- Building a Digital Marketing Strategy
- Analyzing Reports and Insights
- Troubleshooting and Problem-Solving
- Evaluating Campaign Performance
- Developing a Portfolio
- Mock Interviews and Feedback
